Retention curves that tell the truth
Install-week applause and notification spikes dress a curve. The honest drawing starts with a job.
Journal
Field notes, dated and unfinished
These are working essays from the atelier, not recaps of vendor keynotes. They feed the studios; they are not a substitute for sitting one.
Event taxonomies for product teams
Stems, versions, and a named person who is allowed to kill an event.
Reading funnels without vanity
Ghost steps and prefetch lies make conversion look kinder than the till.
North star metrics in practice
A job with guards, not a poster that must always rise.
When DAU lies, read the weekly pulse
Notification experiments inflate the daily count. A slower pulse usually tells you whether anyone still has a reason to return.
The quiet cost of unversioned event names
Renaming play_started in place is how a two-year warehouse becomes an excavation site.
Why UK product teams under-instrument onboarding
Permission prompts, first-task success, and the polite British habit of shipping the tour without events.
A working definition of a meaningful session
Vendor timeouts are not theology. Audio apps, readers, and utilities each need a different ending.